neubau eyewear’s latest release pays homage to the designs of the Bauhaus era.
MAY 2019 – neubau eyewear is celebrating the centennial of the Bauhaus, the pioneering pre-war art school, with the launch of a special edition eyewear. The neubau Walter & Wassily Collection utilizes newly developed materials that work together in symbiotic ways to create a dialogue between design and human connection.
Since launching in June 2016, neubau has combined the fresh spirit of young creative minds with long-standing expert craftsmanship, blending high quality production with a progressive approach to technology and design. At the recommended retail price of $500, this special edition Walter & Wassily is a luxurious, unisex eyepiece equipped with adjustable temples and UV 400 protection. Available in three distinct color combinations – snow white/black matte, black coal/eclectic silver, and black coal/brass matte – the product draws design inspiration from the colors and clean-cut styles that characterized the avant-garde discipline of the Bauhaus age and that continue to influence the arts today.
Walter & Wassily’s titanium frames refer to the period’s signature bent steel tube furniture, while the round counterpart pays homage to the circle, a defining element of that time period. The roundness of the faded tinted mirror lenses, designed in reverence to the façade of the famous Bauhaus school building in Dessau, are disrupted by 3D-printed applications at the front of the frame to add an unexpected and exciting detail.
This level of high-quality production combines Austrian craftsmanship, a dynamic approach to technology and design together in one product.
Inspired by the Bauhaus ideals of form following function, neubau has created its own slogan – “Human follows form”. Its current campaign focuses on the interaction between design and the human body, with each of the campaign’s human protagonists, who represent iconic Bauhaus designs, celebrating the shape of Bauhaus objects, adopting unusual positions that entice the onlooker to appreciate those objects in a new light.About neubau neubau eyewear combines the fresh spirit of young, creative minds with longstanding expertise and sustainable