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    PRESS RELEASE - neubau eyewear Launches Special Edition Frame: Walter & Wassily

    PRESS RELEASE - neubau eyewear Launches Special Edition Frame: Walter & Wassily

    neubau eyewear’s latest release pays homage to the designs of the Bauhaus era. 

    MAY 2019 neubau eyewear is celebrating the centennial of the Bauhaus, the pioneering pre-war art school, with the launch of a special edition eyewear. The neubau Walter & Wassily Collection utilizes newly developed materials that work together in symbiotic ways to create a dialogue between design and human connection. 

    Since launching in June 2016, neubau has combined the fresh spirit of young creative minds with long-standing expert craftsmanship, blending high quality production with a progressive approach to technology and design. At the recommended retail price of $500, this special edition Walter & Wassily is a luxurious, unisex eyepiece equipped with adjustable temples and UV 400 protection. Available in three distinct color combinations – snow white/black matte, black coal/eclectic silver, and black coal/brass matte – the product draws design inspiration from the colors and clean-cut styles that characterized the avant-garde discipline of the Bauhaus age and that continue to influence the arts today. 

    Walter & Wassily’s titanium frames refer to the period’s signature bent steel tube furniture, while the round counterpart pays homage to the circle, a defining element of that time period. The roundness of the faded tinted mirror lenses, designed in reverence to the façade of the famous Bauhaus school building in Dessau, are disrupted by 3D-printed applications at the front of the frame to add an unexpected and exciting detail. 

    This level of high-quality production combines Austrian craftsmanship, a dynamic approach to technology and design together in one product. 

    Inspired by the Bauhaus ideals of form following function, neubau has created its own slogan – “Human follows form”. Its current campaign focuses on the interaction between design and the human body, with each of the campaign’s human protagonists, who represent iconic Bauhaus designs, celebrating the shape of Bauhaus objects, adopting unusual positions that entice the onlooker to appreciate those objects in a new light. 

    About neubau neubau eyewear combines the fresh spirit of young, creative minds with longstanding expertise and sustainable

    Sun Science

    Sun Science

    The Truth Behind The Light!

    WHAT ARE UV RAYS?

    The sunlight that reaches us is made up of two types of harmful rays: long wave ultraviolet A (UVA) and short wave ultraviolet B (UVB). UVA rays penetrate deep into the dermis, the skin’s thickest layer.

    Unprotected exposure can lead to premature skin aging and wrinkling (photoaging), and suppression of the immune system. UVB rays will usually burn the superficial layers of your skin. It plays a key role in the development of skin cancer. The intensity of UVB rays vary by season, location and time of day, with 10AM to 4PM being the peak hours. Sunburned skin doesn’t just feel awful, it can cause permanent damage over time.

     

    THE SPF SCOOP

    SPF stands for sun protection factor. Sunscreens are classified by an SPF number which refers to their ability to deflect UVB rays. The SPF rating is calculated by comparing the amount of time needed to burn sunscreen-protected skin vs. unprotected skin.

    Use a broad spectrum SPF of 30 or higher to protect not only against sunburn, but reduce the risk of skin cancer and premature skin aging caused by the sun.

     

    CLASSIC VS. MINERAL

    Classic and Mineral Sunscreens are differentiated by their active sun protection ingredients. Classic sunscreens use chemical (also commonly referred as “non-mineral” or “traditional”) active ingredients designed to absorb and dissipate UVA/UVB rays, while Mineral sunscreens use mineral (also commonly referred to as “physical”) active ingredients such as Titanium Dioxide and Zinc Oxide to scatter and reflect UVA/UVB rays.

    All of our formulations, both classic and mineral, guarantee broad-spectrum protection from both UVA and UVB rays!

    WHAT IS HARMFUL BLUE LIGHT?

    Blue light (also known as high energy visible light, or HEV) is the strong light that emits from the screens on cell phones, computers, tablets, and TVs, as well as from fluorescent and LED lighting. The sun also emits blue light, so you’re exposed to it when you’re outside, too. Yep, it’s everywhere.

    Research indicates that blue light can reach deeper into our skin than UVA and UVB rays, passing through both the epidermal and dermal layers to reach the subcutaneous tissues—and perhaps even deeper. And it’s causing trouble all along the way. One study suggests that blue light may be as harmful to skin as UVA and UVB light combined.

    DIGITAL OVERLOAD?

    Considering we spend up to 12 hours a day in front of digital screens, we’re often getting a lot more exposure to blue light than we are to UV. Blue light is part of what’s referred to as digital pollution—and just like environmental pollution, it’s taking a toll on the health of our skin.

     

    Sun Science courtesy of Coola

    What’s Wrong With High SPF?

    What’s Wrong With High SPF?

    Theoretically, applying sunscreen with a sun protection factor, or SPF, of 100 would allow beachgoers to bare their skin 100 times longer before suffering a sunburn. Someone who would normally redden after 30 minutes in the midday sun could stay out for 50 hours.

    But for high-SPF sunscreens, theory and reality are two different things. Many studies have found that people are misled by the claims on high-SPF sunscreen bottles. They are more likely to use high-SPF products improperly and as a result may expose themselves to more harmful ultraviolet radiation than people relying on products with lower SPF values.

    Why? People trust these products too much.

    There are five key strikes against SPF values greater than 50:

    1. Marginally better sunburn protection. Sunbathers often assume that they get twice as much protection from SPF 100 sunscreen as from SPF 50. In reality, the extra protection is negligible. Properly applied SPF 50 sunscreen blocks 98 percent of UVB rays; SPF 100 blocks 99 percent. When used correctly, sunscreen with SPF values in the range of 30 to 50 will offer adequate sunburn protection, even for people most sensitive to sunburn.

    2. Poorer balance. The chemicals that form a product’s SPF are aimed at blocking ultraviolet B rays, which are the primary cause of sunburn and non-melanoma skin cancers, such as squamous cell carcinoma (von Thaler 2010). Ultraviolet A rays penetrate deeper into the skin and are harder to block with sunscreen ingredients approved by the federal Food and Drug Administration for use in U.S. sunscreens. UVA exposure suppresses the immune system, causes harmful free radicals to form in skin, and is associated with higher risk of developing melanoma.

    A sunscreen lotion’s SPF rating has little to do with the product’s ability to shield the skin from UVA rays. As a result of the FDA’s restrictions on ingredients and concentrations, U.S. sunscreens offer far less protection against UVA than UVB rays, and this is worst for those products with the highest SPF values. Because UVA and UVB protection do not harmonize, high-SPF products suppress sunburn much more effectively than other types of sun damage. Five leading sunscreen scientists recently tested 20 U.S. sunscreens for UVA and UVB protection, and found that only two of the seven sunscreens with SPF values of 50+ and greater would pass the European test for UVA protection (Wang 2017). The remaining five didn’t provide enough UVA shielding to be sold in Europe.

    3. High-SPF products may not really be high-SPF. When Procter & Gamble tested a competitor’s SPF 100 product at five different labs, the results varied between SPF 37 and SPF 75. The company determined that a very small difference in testing conditions can have a dramatic influence on the calculated SPF. In this case, a 1.7 percent change in light transmission yields a SPF measurement of 37 instead of 100. Small difference in application thickness could have a similar effect. Because of the way SPF values are calculated, these errors would be most dramatic for high-SPF products.

    In a letter to the FDA, P&G warned that the intense UV light used in laboratory SPF tests is different than the conditions experienced in the real world, and is of “dubious value.” They concluded that SPF values should be capped at 50+ because the current system is “at best, misleading to consumers” and “may inappropriately influence their purchase decision” (P&G 2011)

    4. Consumers misuse high-SPF products. High-SPF products tend to lull users into staying in the sun longer and overexposing themselves to both UVA and UVB rays. Imbued with a false sense of security, people extend their time in the sun well past the point when users of low-SPF products would head indoors. As a result, they get as many UVB-inflicted sunburns as unprotected sunbathers and are likely to absorb more damaging UVA radiation.

    Philippe Autier, a scientist formerly with the World Health Organization’s International Agency for Research on Cancer, has conducted numerous studies on sunbathers and believes that high-SPF products spur “profound changes in sun behavior” that may account for the increased melanoma risk found in some studies. In two studies Autier confirmed that European vacationers spent more total time in the sun if they were given an SPF 30 sunscreen instead of an SPF 10 product (Autier 1999, 2000). We presume the difference would also apply to products with SPF values greater than 50.

    5. High-SPF products may have greater risks to health. High-SPF products require higher concentrations of sun-filtering chemicals than low-SPF sunscreens. Some of these ingredients may pose health risks when they penetrate the skin, for which they have been linked to tissue damage and potential hormone disruption. Some may trigger allergic skin reactions. If studies showed that high-SPF products were better at reducing skin damage and skin cancer risk, that extra chemical exposure might be justified. But they don’t, so choosing sunscreens with lower concentrations of active ingredients – SPF 30 instead of SPF 70, for example – is prudent.

    Numerous studies show that sunscreen users apply far less sunscreen than used in the FDA-mandated SPF test. When someone applies only 25 percent of the expected amount of SPF 30, the sunburn protection on the skin is actually only 2.3. Someone who applies SPF 100 sparingly can wind up with a functional SPF as low as 3.2. In the real world, these products are less effective than T-shirts, which generally have an SPF of 5.

    The FDA has long contended that SPF higher than 50 is “inherently misleading” (FDA 2007). Australian authorities cap SPF values at 30; European and Japanese regulators at 50 (Osterwalder 2009b), and Canada allows a maximum of “50+”. In 2011, the FDA proposed a regulation to prohibit labels higher than SPF 50+, but the agency has not completed work on this rule and put it into force. EWG believes that FDA must cap values at 50+.

    Ten percent of beach and sport sunscreens in EWG’s 2017 database advertise SPF values higher than 50+. That’s virtually no change from the proportion of high-SPF products in last year’s sunscreen database.